In its latest report posted on February 25, The Publishing Science Institute, which conducts research and surveys on the Japanese publishing industry, announced that the size of the manga market in Japan in fiscal year 2020 increased 23.0 percent from the previous year to 612.6 billion yen (5.75 billion USD), the largest ever since statistics began in 1978.
The combined print and digital manga market reached the 600 billion yen mark for the first time, surpassing the previous peak of 586.4 billion yen (5.5 billion USD) in 1995.
The combined sales of paper comics (tankobon) and manga magazines increased by 13.4 percent to 270.6 billion yen (2.54 billion USD). However, the sales of manga magazines fell 13.2 percent to 62.7 billion yen. The reason for the fierce growth in sales of paper comics was, of course, a huge hit of Koyoharu Gotouge's Demon Slayer: Kimetsu no Yaiba, which became a historical social phenomenon in Japan. And its success spread to other hit manga titles.
The estimated sales of the digital comic was up 31.9 percent from the previous year to 342 billion yen (3.21 billion USD), increasing 82.7 billion yen (777 million USD) in one year. The number of new users increased due to "Sugomori Jyuyou" (Staying at home and spending) caused by the COVID-19 pandemic, and the purchase amount per user also grew.
Source: The Publishing Science Institute
"Demon Slayer: Kimetsu no Yaiba" image ©Koyoharu Gotouge/SHUEISHA
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