Uta no Prince-sama Franchise to Celebrate Its 10th Anniversary with Special Event in June

In commemoration of the tenth anniversary of Broccoli's multimedia franchise Uta no Prince-sama, a special event titled "UTA☆PRI EXPO-10th Anniversary-" is decided to be held at Ikebukuro Sunshine City in Tokyo from June 5 to 13, 2021. Its catchphrase is "You will find the music more beautiful than kiss."

The event will look back on the ten-year history of the franchise and display the past costumes designed by Keita Maruyama, as well as the new ones for the new music video. In addition, limited goods for this event will be available for purchase. The ticket price is 1,500 yen (14.35 USD) and visitors will be allowed to stay in the venue for up to two hours.

【EVENT】10周年を記念したスペシャルイベント「UTA☆PRI EXPO-10th Anniversary-」の開催が決定！［開催日］6月5日（土）～13日（日） https://t.co/uXeh6uFxIg pic.twitter.com/gJ8urBb6bu
— うたの☆プリンスさまっ♪ (@utapri_official) January 29, 2021

Prior to the event, Sunshine City has started distributing "UTA☆PRI EXPO-10th Anniversary- Commemorative VR Exhibition" to look back on the franchise's history on an event-specific application "Miloq+" for free. As a "multi-functional XR content platform" for online event distribution, this app is offered by Sunshine City to support those who organize various events during and after the COVID-19 pandemic.