Source: www.techradar.com - Friday, June 28, 2019
Online food delivery company Grubhub has purchased thousands of domain names that resemble those of businesses that are either already on its platform or are trying to be according to a new report from New Food Economy . The company owns over 23,000 of these look-alike domains that it has set up to resemble landing pages for restaurants on its platform. The sites even have an online ordering form to trick consumers into thinking they belong to the restaurants themselves. Restaurant owners are up in arms over the discovery and they believe that Grubhub is tricking users that try to visit their sites into ordering on its platform instead. Four things to think about when considering domain names Fraudulent domains are remaining active for longer How major brands are falling foul of domain name cybersquatters The company is the largest online food delivery service in the US and is also the parent company to a number of other similar services including Eat24, MenuPages and Seamless. However, rivals DoorDash and Uber Eats have begun to threaten its dominance as they have become increasingly more popular. Fake sites All of the domains owned by Grubhub use a similar template and showcase items from the menus of actual restaurants. To make matters worse, some of the fake sites even use photos taken directly from the restaurant's official website or from other competing delivery services. The company's scheme works as such, Grubhub buys do
Source: Breaking News
Online food delivery company Grubhub has purchased thousands of domain names that resemble those of businesses that are either already on its platform or are trying to be according to a new report from New Food Economy . The company owns over 23,000 of these look-alike domains that it has set up to resemble landing pages for restaurants on its platform. The sites even have an online ordering form to trick consumers into thinking they belong to the restaurants themselves. Restaurant owners are up in arms over the discovery and they believe that Grubhub is tricking users that try to visit their sites into ordering on its platform instead. Four things to think about when considering domain names Fraudulent domains are remaining active for longer How major brands are falling foul of domain name cybersquatters The company is the largest online food delivery service in the US and is also the parent company to a number of other similar services including Eat24, MenuPages and Seamless. However, rivals DoorDash and Uber Eats have begun to threaten its dominance as they have become increasingly more popular. Fake sites All of the domains owned by Grubhub use a similar template and showcase items from the menus of actual restaurants. To make matters worse, some of the fake sites even use photos taken directly from the restaurant's official website or from other competing delivery services. The company's scheme works as such, Grubhub buys do
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Source: Breaking News
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